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The differences between responsive and non-responsive website designs and its impact on online businesses today
Innovation, creativity , uniqueness , freshness , tech-inspired elements -all these are the ingredients of success recipe of this new digital era . Now, either launching a new e-business or promoting an existing giant business of real world cannot be assumed a child’s play . The trends and rituals in digital world are never consistent and this is the reason that e-users face new challenges every morning when they get connected with this digital giant squad. Such a diversity of e-trends also include the design of websites which might be non-responsive design or responsive design .There are some similar and contrasting features in these two designs that may have different impacts on the success of your e-businesses. Let’s learn the effectiveness of these designs in e-world by Premium Press, a company that provide services of responsive WordPress websites.
Before going ahead, we need to know that what they actually are. The non-responsive website design would be compatible to only one device and can either be a mobile website only or desktop website only but the responsive design has an adaptive behavior in its layout with respect to the user agent , environment and the viewing device. Its key features include usage of flexible images , flexible videos , EMS , fluid type and an incorporation of CSS3 media queries.
6 major elements in Responsive design Vs Non-Responsive Design
Let’s unleash the features that may help you in making better decisions for your website designs
6.Rendering Experience
In responsive website design (RWD), there is an automatic adjustment of website according to the device’s orientation (portrait or landscape) and screen size (small or large) . It keeps on switching between these different visibilities on-the-fly depending upon the viewing devices .Contrarily, in case of a non-responsive site, the server works to deliver such an optimized page which is easier to navigate and is smaller. When one finds it expensive to to redesign a website responsively, then it’s better to go with
5. Domain Protection
If you have a non-responsive mobile site, then you have to create somewhat different domain (many companies use “m.domain.com” to differentiate) while in case of responsive design , you are able to have your domain intact and you just have to change your code in the back-end.
4. Link-Equity
Because a non-responsive mobile site utilizes a separate domain, so all the links that are shared from different mobile browsers will not be considered as the search link equity towards your primary site. On the other hand, as responsive website do so by changing back-end code so your e-business’ link equity is preserved download.
3.Responsive design, a Future Ready
A great deal of re-building of a typical non-responsive mobile site would be required to get updated with the trendy and next-generation mobile browsers and phones. I case of the responsive technology, it seems forward-thinking once its incorporated to any website , it will be workable on upcoming months and upcoming devices in next years with no need of further programming.
2. Google Love
Google , a search engine having 67% of the search market share, regards responsive site design to be the best recommendation for mobile configuration as well as best industry practice. This is due to the uniform HTML and single URL of responsive sites that result in efficient crawling, indexing and organization of web content. Contrary to this, a non-responsive sites having different URLS and HTML codes for its mobile and desktop versions require Google spider to crawl and index the multiple versions of same site and hence affecting its position in Search Engine Results Pages (SERPs). Moreover , Google ‘s preference for a responsive site design is due to the fact that content that lives on a single website is easy to be shared , interacted with and backed link from different resources than the content that lives on different versions of same site.
1.Better ROI
Recent research made by Aberdeen Group says that the websites which have a responsive design experience a 10.9% yearly increase in the visitors-to-buyer conversion rates , while the non-responsive websites only experience a 2.7% increase rate. It’s true that RWD can take much time in its development and testing phases , but with the passage of time its owner experience high ROI rates
So don’t compromise in transforming your e-dreams into reality . Just get connected with Premium Press to unlock a reliable world of responsive sites provider : )